Should You Build Your Own Website in 2025?
A Business Owner’s Guide to Smart Time Investment
As we settle into 2025, many business owners have “website refresh” high on their priority lists. Whether you’re planning a complete overhaul or launching your first site, you’re facing a important decision: Should you build it yourself or hire a professional?
You might be thinking, “Well, there’s Squarespace, Wix, and all these other platforms that make it look so easy!” Trust me, I hear you. These drag-and-drop builders are amazing tools, but let’s talk about whether DIY is really the best use of your precious time. Because once you start, it’s not always as simple as it seems.

A Quick Story
I recently worked with a success business coach who wanted to save money by creating her WordPress site by herself. She used to know her way around WordPress from a previous site she created, but a lot had changed since then. Hours turned into days, and days turned into weeks, as she tried to figure out hosting, plugins, and layouts.
By the time she reached out to me months later, she was exhausted and frustrated – and still didn’t have a finished site. The time she spent learning and struggling with tech could have been used to coach clients or plan her next launch.
Let’s Talk About “Money-Saving”
Here’s the thing – there are hidden costs of DIY.
- Time: How many hours will you spend learning and troubleshooting? And what could you accomplish for your business in that time?
- Stress: DIY often means juggling website design, SEO, and tech issues you didn’t see coming. All while trying to grow your business.
- Lost Opportunities: Without expert guidance, you risk ending up with a site that doesn’t reflect your business or attract your ideal clients.
Why “Buying Back Your Time” Is the Smarter Choice
Here’s where Dan Martell’s Buy Back Your Time philosophy comes in. He suggests that as business owners, we should focus on what we do best — our “high-value activities” — and delegate the rest.
Think about this: If you can spend your time growing your business, building relationships, or serving clients, isn’t that worth more than the cost of hiring a website strategist?
Outsourcing to the right partner doesn’t just save you time, it ensures the job is done right. And when it comes to something as important as your online presence, getting it right is everything.
Here’s the Truth About Growing Your Business
As business owners, we wear approximately 37 different hats (and that’s on a slow day). But here’s something I’ve learned the hard way, just because we can do something doesn’t mean we should.
When you’re not wrestling with your website and related tech, you could be:
- Coming up with brilliant new ideas for your business
- Actually taking that lunch break (revolutionary, I know!)
- Building relationships with dream clients
- Creating content that showcases your expertise
- Maybe even leaving your desk before sunset? (Wild thought!)
- Spending time with family & friends
How Working with a Website Strategist Can Transform Your 2025 Goals
Think of your website is more than just a digital business card. It’s a 24/7 employee, working to showcase your business, attract customers, and drive revenue. The question isn’t “Can I build this myself?” but “Should I?”
Here’s why teaming up with a professional can be a game changer:
- Time Savings: While you focus on your clients and business, I handle the tech and design.
- A Strategy That Works: From SEO to mobile-friendly layouts, a strategist knows how to make your website not just look good but work for you in a way that is aligned with your business goals.
- Peace of Mind: No more guessing or Googling for hours. I’ve got you covered.
- Professional Results: Your site will reflect your business, build trust with your audience, and help you stand out.
Imagine starting the year with a website you’re proud of – one that energizes you and supports your growth.
Ready to Build Your Website in 2025? Let’s Do It Together!
If a new or updated website is part of your 2025 goals, let’s make it happen without the overwhelm.
As a website strategist, I specialize in helping small business owners create sites that align with their vision and free up their time to focus on what they do best.
Click here to book a free consultation and let’s talk about how we can create a website that grows with your business.
Whatever you decide, just remember: There’s no wrong choice here – there’s only what works best for you and your business. Either way, you’ll find other useful articles here.
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