How to Select the Perfect Website Platform for Your Business
Introduction
Choosing the right website platform is one of the most important decisions for your small business. It helps establish your online presence, reach your audience, and support growth. But with so many options, it can feel overwhelming to decide. I get it—it takes a lot of time to sift through all the information out there. That’s why I’ve written this article. My goal is to help you make an informed choice.
Here, we’ll explore five key factors to consider when picking a platform. Whether you’re starting out or planning for growth, your website should adapt to your needs, offer a great user experience, and grow with your business. While some business owners handle everything themselves, hiring a professional can save time and headaches. Your energy is better spent growing your business and doing what you love.

1. Identify your Business Goals & Technical Expertise
What do you need from your website?
Is it a simple portfolio, an online store, or a blog? Start by identifying your goals. Then, ask yourself how much time and energy you can spend learning to build a website.
DIY platforms like Wix or Squarespace are an option, but building a site takes time and technical skills. Hiring a professional can free up your time. They handle setup, security, and maintenance while optimizing the site for long-term success. This ensures a polished client experience and peace of mind.
2. Budget Matters, But So Does Time
Budget is always important, but don’t forget the value of your time. Platforms like Wix or Squarespace may seem cheap, but hidden costs can add up. Upgrades, technical issues, and limited features might lead to more expenses over time.
Hiring a professional may save money in the long run. They ensure your website grows smoothly with your business and avoid costly errors or migrations.
3. Scalability & Flexibility for Growth
As your business grows, your website should keep up. Some platforms, like WordPress.org or Shopify, are built for long-term scalability. Others, like Wix, work well for smaller websites but may fall short as you expand.
Why I Recommend WordPress.org
Among all the options, I recommend WordPress.org for most small businesses. It’s incredibly scalable and flexible, supporting everything from simple blogs to robust e-commerce stores. You have full control over your site, and it’s easy to customize with thousands of themes and plugins. Plus, WordPress.org allows you to move your site to any host, which means you’re never locked into one provider.
Choosing a scalable platform like WordPress.org now will save you money and stress in the long run. It’s a smart investment if you’re planning for growth.
4. Support and Resources
Do you need customer support or access to tutorials?
Platforms like Shopify, Squarespace, and Wix offer direct support depending on your plan. In contrast, WordPress.org relies on community forums and third-party help. If you plan to manage the site yourself, pick a platform with reliable support—or hire a professional you trust.
5. Portability: Think Long-Term Flexibility
Will you ever need to move your website to a new host?
Platforms differ in portability. WordPress.org offers the most flexibility, letting you move your site’s files and data to any hosting provider. This is ideal if you plan to grow or make changes down the line.
Platforms like Shopify and Squarespace are moderately portable. You can export basic data like blog posts, but unique designs often can’t be transferred. Wix and Weebly are the least portable, tying your content to their systems. If growth and flexibility matter, think twice before choosing a platform with limited portability.
Conclusion:
Choosing the right website platform is more than a technical decision; it’s a strategic move that sets the stage for your small business’s success. From defining your goals to ensuring scalability and support, each of these considerations plays a critical role in building a website that works for you, not against you.
The journey to an optimized online presence doesn’t have to be overwhelming. If you’re feeling uncertain about the best platform for your needs or how to get started, we’re here to help. At Ten Scrolls Digital, we specialize in simplifying the process so you can focus on what you do best—growing your business.
Ready to get started? Book a free 30-minute consultation with us today and let’s discuss how we can help bring your vision to life. Click here to schedule your session and take the first step toward a website that grows with your business!